We’re all for digital adoption, but this week’s news raised questions even for the technology-forward Must-Reads team. Would you volunteer to be implanted with an RFID chip if it made logging in to your computer, opening office doors and buying chips at the break room vending machine faster and easier?
We are living in exponential times. Just as we figure out a new technology, an even newer one comes on the scene. This is one of the many reasons why digital transformation experts advise business leaders to focus on the user, not the technology.
Although they are often referred to as “digital natives,” consumers raised in the Internet age have expectations that go far beyond technology. For them, a great experience is less about the app, tool or channel used to deliver that experience and more about the intuitive, frictionless and hyper-personalized way it’s delivered.